It seems many marketers, particularly those of the spammy inclination, are pricing everything to end with the number 7. “Get my system for $47,” “Buy this software for $197.” It’s like everybody is trying to become Wal-mart all of a sudden. Wassup with that? Apparently this is the secret to more sales on the Internet.
I admit I haven’t researched why this is, but some guru probably bragged about the fabulous results he was getting with it and everyone jumped on it. That is all fine and dandy, but I have a revolutionary new idea: price everything with a 6! That means it’s cheaper! What would you rather buy…a $47 e-Book on “The 7 Secrets to World Peace, Curing Cancer, and Making Money Through Article Marketing” or a $46 e-Book on “The 7 Secrets to World Peace, Curing Cancer, and Making Money Through Article Marketing.” The choice is clear!
I immediately suspect anyone charging $47 for anything to be an spammer through guilt by association. I would prefer they charge $48.13 or $50, but that is just me.