What is with the number 7 in marketing? The secret to more sales on the Internet.

seven
seven
What's with seven?

It seems many marketers, particularly those of the spammy inclination, are pricing everything to end with the number 7. “Get my system for $47,” “Buy this software for $197.” It’s like everybody is trying to become Wal-mart all of a sudden. Wassup with that? Apparently this is the secret to more sales on the Internet.

I admit I haven’t researched why this is, but some guru probably bragged about the fabulous results he was getting with it and everyone jumped on it. That is all fine and dandy, but I have a revolutionary new idea: price everything with a 6! That means it’s cheaper! What would you rather buy…a $47 e-Book on “The 7 Secrets to World Peace, Curing Cancer, and Making Money Through Article Marketing” or a $46 e-Book on “The 7 Secrets to World Peace, Curing Cancer, and Making Money Through Article Marketing.” The choice is clear!

I immediately suspect anyone charging $47 for anything to be an spammer through guilt by association. I would prefer they charge $48.13 or $50, but that is just me.

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